The top 4 Money Making Careers in Marketing in 2018

Regardless of how excellent a product or service might be, marketing is the one thin line between producers and consumers that can either make or break the influence of the commodity or service. The need for an imminent transfer, exchange, and movement of goods as well as provision of services has engendered multiple marketing careers to fulfil various marketing needs. As a result of flexibility in the nature of the requirements by both producers and consumers, different skills in the marketing fraternity grant diverse rewards. The four leading remunerative spheres in marketing in 2018 that could earn you a heavy paycheck include:

International marketing

Capturing the attention of people from diversified cultural backgrounds across the globe, and establishing a solid foundation in their local and regional markets that will reward profitability for decades is a venture that requires a towering combination of various marketing skills. International marketing executives with the ability to understand the connection between consumers’ predispositions and their culture, and consequently leverage these statistics to tailoring marketing strategies that are specific to such buyers can part with a global average salary of $180,000. Depending on the region and expertise, the salary range can vary widely in the various international marketing occupations.

E-commerce marketing

Recent global e-commerce statistics published by Shopify projects that the global e-commerce sales will hit $4.5 trillion by 2021, a tremendous growth compared to the $1.3 trillion achieved in 2014. This can be attributed to the fact that most businesses are fighting hard to establish an online dominance. As more consumers invariably migrate from visiting physical stores to ordering or researching the various goods and services they require from the comfort of their mobile gadgets such as Android smartphones, tablets, and iPads, or desktop computers, marketing professionals with a fusion of e-commerce marketing skills such as responsive design outlined in engadget.com can massively gain from such expertise.

Social media marketing

Unlike a decade ago where social media platforms were merely an elimination to the geographical barriers that existed between humans thus enabling people across the globe to seamlessly interact; businesses have discovered something they can take advantage from the unlimited human interactions to expand their scope of returning customers thereby dramatically boosting profitability. The big data presented by social media platforms such as Facebook and Instagram are now a key lead to understanding consumers’ tastes and preferences. Marketing experts with the skills required to create prediction models that anticipate consumer behaviour from the big data offered by social media platforms thereby realizing customer-specific marketing strategies are making it big, with a Social Media Marketing Manager in the US taking an average of $95,000 per year.

Brand marketing

Establishing a distinction as to why consumers should leave a product or service in favour of its substitute is what generates more demand for the product. Since all producers always look forward to escalating demands for their products, brand marketing careers such as Brand Ambassadors are making lucrative gains from their efforts, with a full-time brand ambassador taking home an average of $41,000 in the USA.

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