Tag Archive: product

KEY FEATURES

Product Management is an increasingly vital skill-set for companies to possess, and many high-paying positions are becoming available across different fields. This course specifically focuses on day-to-day Product Management skills for B2B companies. You’ll learn to think like a Product Manager so you can ace your next Product Management interview!

• Access 13 hours of video & 38 lectures
• Understand the “why” behind Product Management activities
• Learn how companies of all sizes implement Product Management processes
• Gain tips for interviewing for Product Management positions

PRODUCT SPECS

Details & Requirements

• Length of time users can access this course: lifetime
• Access options: web streaming, mobile streaming
• Certification of completion included
• Redemption deadline: redeem your code within 30 days of purchase
• Experience level required: all levels

Compatibility

• Internet required

THE EXPERT

Raj Karamchedu is a Silicon Valley technology business executive with 20 years of experience in the markets of wireless, mobile, semiconductors, software and hardware. Until recently he was at Broadcom. Prior to that he was a co-founder of Silicon Valley-based startup (bootstrapped) called wilfow tv. Until February 2012 he was at Legend Silicon (an Intel Capital-funded fabless startup) with two hats, Vice president of Product Management and Chief Operating Officer.

For more details on this course and instructor, click here.

KEY FEATURES

This course will teach you the core skills that make up the entire Product Management process, from ideation to market research to wireframing to prototyping to user stories to Product Management leadership. In addition, you’ll actively apply what you learn through popular tools like Popplet, Axure, and Pivotal Tracker. This is the complete course you need to begin a career in Product Management.

• Access 6 hours of video & 91 lectures
• Discover how organizations like Apple, NASA, & Ticketmaster design their products
• Build out one of your own product ideas through 10 step-by-step exercises
• Use your course-built product spec to market yourself
• Learn core Product Management concepts like ideation, market research, wireframing, prototyping, & user stories

PRODUCT SPECS

Details & Requirements

• Length of time users can access this course: lifetime
• Access options: web streaming, mobile streaming
• Certification of completion not included
• Redemption deadline: redeem your code within 30 days of purchase
• Experience level required: all levels

Compatibility

• Internet required

THE EXPERT

Charles Du led the design of NASA’s first iPhone app (10+ million downloads, 2+ million hits per day, NASA’s Software of the Year Award) and co-founded the Airbnb for cars.

He is an award-winning product manager, UX designer, lecturer, and international keynote speaker. Charles has taught product management at Stanford, UCLA, Art Center, and General Assembly and has mentored teams at NASA, Live Nation, and Apple.

For more details on this course and instructor, click here.

KEY FEATURES

Competition for Product Manager positions is growing rapidly. Separate yourself from the pack with this course designed to help you master the Product Manager interview. Whether you’re new to the field or an experienced PM looking to change fields, this tutorial will teach you proven techniques to perfectly answer the toughest questions from some of the biggest companies.

• Access 77 lectures & 5 hours of content
• Learn how to answer instructional questions, product vision questions, behavioral questions, & estimation questions
• Discover the secrets to finding Product Manager jobs
• Optimize your resume & online profile to attract more recruiters
• Practice interviewing w/ over 110 sample questions & 25 video mock interview exercises
• Receive email templates, resume examples, & slides to prepare you for the before, during, & after of the interview process

PRODUCT SPECS

Details & Requirements

• Length of time users can access this course: lifetime
• Access options: web streaming, mobile streaming
• Certification of completion not included
• Redemption deadline: redeem your code within 30 days of purchase
• Experience level required: all levels

Compatibility

• Internet required

THE EXPERT

Charles Du led the design of NASA’s first iPhone app (10+ million downloads, 2+ million hits per day, NASA’s Software of the Year Award) and co-founded the Airbnb for cars.

He is an award-winning product manager, UX designer, lecturer, and international keynote speaker. Charles has taught product management at Stanford, UCLA, Art Center, and General Assembly and has mentored teams at NASA, Live Nation, and Apple.

For more details on this course and instructor, click here.

KEY FEATURES

It can be extremely difficult to launch an idea without any prior technical knowledge or a technical partner. However, as an aspiring entrepreneur, a freelancer, or a small business owner, you need to learn how to independently test and launch your ideas. In this course, you’ll learn how to launch your product or app without learning how to code, recruiting a technical partner, or breaking the bank.

• Access 23 hours of content & 118 lectures
• Discover the program, Launchrock, & how to use a landing page for validation purposes
• Understand the best route for designing your app
• Wireframe like a pro w/ Balsamiq
• Learn how to find & validate the best contractors
• Get lifetime access to weekly updates w/ new tips, tricks, tools & discussions
• Bug hunt on both web & mobile w/ free tools

PRODUCT SPECS

Details & Requirements

• Length of time users can access this course: lifetime
• Access options: web streaming, mobile streaming
• Certification of completion not included
• Redemption deadline: redeem your code within 30 days of purchase
• Experience level required: all levels

Compatibility

• Internet required

THE EXPERT

Evan Kimbrell is the founder and director of Sprintkick, a referral based full service digital agency based out of San Francisco. Over the last 4 years, he has overseen the development and launch of over 100 web and mobile apps. Clients range from 1-2 man startups bootstrapping their idea, to multibillion dollar Fortune 100s like Wal-Mart, Dick’s Sporting Goods, & GNC. Before founding Sprintkick, Evan worked as a VC for the LA-based Juvo Capital firm.

For more details on this course and instructor, click here.

KEY FEATURES

More and more companies are figuring out how important Product Managers are to their success. But there aren’t any degrees or certifications in Product Management, so most get into the field through luck or connections. In this course, however, you’ll jump ahead of the competition when you learn what you need to know and what you have to do to break into an exciting and lucrative career as a Product Manager.

• Access 9 hours of content & 93 lectures 24/7
• Answer the question: What is a Product Manager
• Think about the type of Product Manager you want to be
• Learn the 4 major phases of the product lifecycle
• Discover the product development process
• Understand Agile, Scrum, & Kanban

PRODUCT SPECS

Details & Requirements

• Length of time users can access this course: lifetime
• Access options: web streaming, mobile streaming
• Certification of completion not included
• Redemption deadline: redeem your code within 30 days of purchase
• Experience level required: all levels

Compatibility

• Internet required

THE EXPERT

Evan Kimbrell is the founder and director of Sprintkick, a referral based full service digital agency based out of San Francisco. Over the last 4 years, he has overseen the development and launch of over 100 web and mobile apps. Clients range from 1-2 man startups bootstrapping their idea, to multibillion dollar Fortune 100s like Wal-Mart, Dick’s Sporting Goods, & GNC. Before founding Sprintkick, Evan worked as a VC for the LA-based Juvo Capital firm.

KEY FEATURES

Product success rate in the market is less than 60%. This course will help you beat that number by teaching you how to think through the critical elements behind a strategic product marketing plan. Completing this course will give you greater confidence in your ability to develop and execute a successful product plan, and may be directly applicable to your work.

• Access 1.5 hours of content & 49 lessons
• Understand the components that define a Product Market Strategy
• Learn how to build & critique your own Product Market Strategy
• Discover product lifecycle & product management frameworks
• Discover how to target & adopt the right markets
• Receive instructor feedback on your plan upon completion of the course
• Receive a personal recommendation from the instructor after a clear, quality demonstration of your plan

PRODUCT SPECS

Details & Requirements

• Length of time users can access this course: lifetime
• Access options: web streaming, mobile streaming, download for offline access
• Certification of completion included
• Redemption deadline: redeem your code within 30 days of purchase
• Experience level required: all levels

Compatibility

• Internet required

THE EXPERT

David Fradin has trained hundreds of managers throughout the world. He infuses his workshops with insights and experiences gained as a product leader at companies like Apple and HP. He was classically trained as an HP Product Manager and was then recruited by Apple to bring the first hard disk drive on a PC to market. As a result of his leadership and management skills Apple promoted him first to Apple /// Group Product Manager and later Business Unit Manager at the same organizational level at that time as Steve Jobs. His forthcoming book “Building Insanely Great Products” and these workshops covers the founding values, vision, product life cycle and management employed by Apple at its founding and which it returned to in 1997 when Steve Jobs returned to Apple. What students will learn in his courses are exactly what has made Apple the most valuable company in the world.

For more details on this course and instructor, click here.

KEY FEATURES

As a small business marketer or independent marketing consultant, you need to efficiently define your target market. One of the best methods of achieving this is by building target buyer personas. In this course, learn the 10-step proven technique for building a better buyer persona so you can make it to market fast.

• Access 2 hours of content & 20 lessons
• Learn the difference between target segmentation & a persona
• Understand the 3 core dimensions to your persona
• Discover short cuts to help you document & share your persona
• Find out how to immediately apply your persona to your product positioning, customer messaging & marketing blueprints
• Download Mike Gospe’s unique, proven persona template & customize it to your own business

PRODUCT SPECS

Details & Requirements

• Length of time users can access this course: lifetime
• Access options: web streaming, mobile streaming
• Certification of completion included
• Redemption deadline: redeem your code within 30 days of purchase
• Experience level required: beginner

Compatibility

• Internet required

THE EXPERT

Mike Gospe is a noted author of marketing “how to” books and practical “hands-on” workshops for individuals and marketing teams of all sizes. For more than a decade, he’s been inspiring marketers and product managers to reach their “next level” of personal performance. He challenges the status quo and creates a fun, fast-paced environment to help marketers and business people think outside the box. His tools and techniques have been adopted by companies around the world, helping them to get “real work done” as they strive for marketing excellence.

Mike is the author of a number of marketing “best practices” books, including, Marketing Campaign Development, and The Marketing High Ground.

For more details on this course and instructor, click here.

KEY FEATURES

The toughest part of getting a successful business venture off the ground is identifying and launching your product. It’s your bread and butter, but can also be your downfall. Through collective years of trial and error, Jason Zook, Paul Jarvis, and Nathan Barry have perfected a product creation and launch process, and have designed this course to share it with you. Over these six modules, you’ll learn the most efficient ways to build actual products, and unleash the entrepreneurial beast within.

• Access 6 intensive, exclusive modules & 3 hours of interactive presentation time
• Learn how to grow your audience & validate your product before wasting time & money
• Discover launch sequences that work, & valuable pricing advice
• Receive 3 instructor video discussions, plus PDF templates of cheatsheets, breakdowns, & reports
• Get $50 off the Chimp Essentials MailChimp course

PRODUCT SPECS

Details & Requirements

• Length of time users can access this course: lifetime
• Access options: web streaming, mobile streaming
• Certification of completion included
• Redemption deadline: redeem your code within 30 days of purchase
• Experience level required: all levels

Compatibility

• Internet required

THE EXPERT

When Jason Zook dove into the world of entrepreneurship and working for himself, he focused on service-based companies. While they did well for him, they always included the exchange of time for money. This business model is incredibly hard to scale and left him working long hours.

In 2012 he created his first product (an online course) and sold it. It was $99 and had six purchases. He had no idea what he was doing, but discovered that he really enjoyed the process. But what really got him excited was the fact that he could reuse, repackage, and sell the product in multiple ways (generating over $20,000 that year).

He has parlayed my experience building service-based products and his first product in 2012 into quite a few other products over the years. Like Nathan and Paul, he has released products that have done well and have honed a repeatable process for promoting every product he releases.

Paul Jarvis created his first web product in the 90’s and it directly led to his first job as a designer (after which he sold the product for a big profit). He had no resume, no previous work experience, nothing but the success from launching.

Since then he has released many products, mostly books and courses – some have failed and some have been successes. He has sold 100,000 books and made over $400,000 selling courses. He has learned that while nothing is set in stone and no one owns a crystal ball to tell the future, there are definitely specific steps and processes you can use to move your product towards doing well.

When Nathan Barry launched his first book it made $12,500 in the first 24 hours. But that wasn’t his first product, it was his 10th. The previous nine products made a little money, but were not big successes. But those first products were where he developed the foundation for building successful products.

Now, years later, he knows exactly how to build and launch products, and see it as a consistent, repeatable process.

For more details on this course and instructors, click here.